JpLink objectives are to foster the widespread use of JpLink Token around the world, to empower unbanked people to use JpLink Token to build wealth for themselves and their families, to establish JpLink Token as the number one cryptocurrency used in emerging economies, and to make JpLink Token accessible and usable for everyday transactions.

After a few years of rapid development, Bitcoin can no longer meet the demand of its increasing number of clients. Bitcoin has high transaction fees, slow transaction confirmations, and high threshold for new miners. Furthermore, Bitcoin has still failed to adopt scaling solutions such as Lightning Network & SegWit - the software upgrade works by splitting the data associated with transactions so that not all of it is stored on the blockchain, with well over half of current Bitcoin transactions still using the older, less efficient protocol. As adoption for digital currency continues to outpace Bitcoin's ability to scale, there is a danger that Satoshi's digital cash will eventually fall behind other payment platforms.